The Mission
Movie Entertainment is primarily organized as a service
vehicle. Its content is tailored to serve readers who
are seeking an immediate benefit from reading. As a viewing
guide readers come to Movie Entertainment (repeatedly)
to find out whats on? Movie Entertainment
will continue to respond to whats on?
but in a more expansive way by covering the broader
field of Entertainment.
Movie Entertainment will develop its editorial content
around the word you. Movies you must see!
Music you must hear! Games you must experience! Our
content will also cover the full range of pop culture
interests celebrities, technology, happenings,
trends, events and style. Whats hot whats
not.
The magazine will employ a sophisticated design that
will feature an eclectic mix of visuals. It will be
paced to compliment television making ample use
of sidebars, marginalia, bold entries, call-outs, tints,
font and column changes. It will offer editorial heft
with deceptive packaging. It will provide intelligent
insights without boring.
The mission is to make the magazine fun, rewarding
and actionable. Movie Entertainment will be visually
pleasing while providing useful information in the form
of factual measures, names, numbers and how to
items, with considerable use of diagrams, charts, lists,
and scorecards. Lots of eye candy to supplement editorial
content that will be universally accessible!
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| Movie Entertainment
is one of the largest paid circulation magazines serving
its market.
In Ontario, Movie Entertainment has
a larger monthly paid circulation than
either Canadian Living, Chatelaine, TV Guide, Homemakers
or Macleans.
We have a large dedicated audience in English
Canada. The readers of
Movie Entertainment refer to
their magazine more often and spend more
time with their publication than the readers of other
major publications.
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